Email Marketing Doesn't Have To Be Tricky
Email Marketing Doesn't Have To Be Tricky
Perhaps you thought that email marketing was an outdated trick. You would be wrong. While solicited emails have been around for as long as the Internet, that doesn't mean it's a dead form of marketing. New strategies keep popping up that help marketing emails seem fresh yet effective. Check out the strategies below and make email marketing work for you!
When emailing your customers, an excellent suggestion is to follow up with lower prices. For example, you could link a phrase that says, "Grab it," onto the email. In addition, the end of this email could include a phrase that says, "Become a member in order to have lower prices on our products."
If you have a client who has a birthday, make sure that you send a follow up email that includes a happy birthday message on it. Include a request on the email that tells this person to go to a particular place. The ending can include a link that tells him or her that it is possible to become a subscriber by clicking on it.
If you plan on starting a marketing campaign via email, it is vital that you get permission from every single person you plan on contacting. If you fail to do this, customers who did not agree to receive your emails may report your company for sending spam, and you are more than likely to lose their business.
When you ask people to opt-in, let them know what to expect. Tell them what you will be sending and how often you will send it. People will be more likely to sign up if they know that you are not going to flood their inboxes with wordy emails that they have no intention of reading.
Be persistent with your email marketing messages. It can take as many as twenty emails to one prospect before you routinely have their attention. Try telling a good story through your messages. Hook them with a few messages and let it unfold over a series. Running contests that span several weeks are good way to do this.
Create emails that contain great content. Give people useful information and don't just spend your time only trying to sell them things. Give subscribers unique articles and things that might be unavailable on your site. In addition, include an exclusive offer for your products. Also send emails to offer bonuses and best wishes for the holidays. Sending emails only when you want to promote a product is short-sighted.
With any email marketing materials, limit the use of graphics. Graphics can take a long time to load which may discourage some users from viewing the e-mail. If your email contains graphics, it is also much more likely that it will be sent to a junk folder instead of to a potential customer's inbox.
As you now know, email marketing is a strategy that still works. By applying the advice in the above article and continuing to search for new methods of improving your email marketing plan, then your plan should keep being effective for years.