The Sales Funnel For Effective Online Marketing
For centuries the sales funnel has been an integral part of traditional business and marketing. However lately it seems to me that the topic of funnels being used in Internet business is popping up everywhere on the web.
People want to learn more about the marketing concept and how it can be used to enhance their online marketing strategies. Continue reading if you want to know more about the sales funnel for Internet marketing success.
What is the Sales Funnel?
A marketing funnel is not an actual funnel. The use of the word "funnel" for this concept of marketing is to aid in visualizing and explaining a sales process from the beginning to the conclusion. Since it has a broad opening for customers who are "Unqualified prospects" on the top and a much narrower opening for converted sales in the middle,, the funnel can be a precise comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
These are what we call "unqualified prospects" at the top or entry of the funnel. These are the those who may require your services or products, but have not been approached by you prior to. At the end of the funnel, a number of offers and sales actions after, you've received people who have purchased the product or service you offer and have made purchases as well.
Another reason why a lead-generation funnel concept is efficient is that it allows you monitor potential prospects at different stages in the expanded sales process. It is possible to predict the number potential customers using the sales funnel by being aware of the number of prospects who are qualified throughout the process.
The sales funnel allows you to identify where your sales process is not working and where it is succeeding. It also helps to determine if your marketing campaign is not reaching the right customers. This information can help you decide what your primary goal should be and how to maintain sales at the proper amount. It is a tool to monitor and evaluate the customer's sales process.
The top of the Sales Funnel Front - End
The top of your sales funnel is going to be the most active part of your sales funnel and will require the most consistent testing. There is no limit to your imagination or resources in front-end strategies.
The main goal of the front- end is to draw in prospective clients and convert them into buyers later in the sales process.
When a prospect opts in or subscribes to something you offer and is "qualified". This is when in the sales funnel that the potential customer or "Unqualified Prospect" is a qualified lead due to an action that may have enough interest to buy the product or service you offer.
Your front-end should be able to bring specific traffic to your site or blog. PPC adverts, articles marketing, PPC advertising, social media like Google+, Twitter and Facebook, YouTube, banners and blogs, forum posting and content marketing are all great resources.
There are many methods to "qualify" an "unqualified potential customer. One of the most effective is the use of an online squeeze page, where you can provide something valuable pertinent to your product or service that folks can get at no cost or at a drastically reduced price for the exchange of their name and email. There are many products available, including newsletters, videos, email courses, eBooks, and related reports.
It is clear that the front end is where customers are attracted to your sales funnel. What do you think of the back-end?
The Bottom of The Funnel: The Back-End
The back-end (or the bottom) of the sales channel is where the bulk of sales and profits occur. It usually contains your higher priced products. They are all suitable for the same audience, but they are delivered in different formats, like video, audio and live interaction.
The main difference concerning the front-end and the back-end is regarding the kind of customer as well as the price of the product or service which is offered.
While it's the case that only 1% of those who enter the front end will be able connect to your back-end system, this tiny percentage may not matter. It's okay, because this tiny group will be investing much more in the long run.
You see, that while front end products and services may be priced at less than $100, back-end products and services are typically priced in the 100s or 1000's. This implies that the bottom of the sales channel also known as the back-end is the primary source of revenue.
Like I said the sales funnel can be as simple or as complicated as your creativity or resources allow.
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